
Routine
Morning routine
What makes a morning routine?
It protects the skin against the day's challenges as it encounters air pollution, blue light, and friction. The morning is all about antioxidants, moisture, and a final step that makes the skin look awake.
How does it differ from the evening?
Hydra Ferulic is the morning serum and the collagen serum is for the evening. Antioxidants by day, repair by night.
How to do it
Clean
Mousse Cleanser.
Antioxidant serum
Hydra Ferulic, 3 to 4 drops.
Cream
Light Cream, or Calming Cloud Cream for dry and sensitive skin.
Eyes
Eye Cream.
Finish
Glow Primer.
How the routine works
The morning protects
The routine prepares the skin for the day's challenges and keeps the barrier protected.
Antioxidants before cream
The serum goes directly onto the skin, the cream locks it in.
A different serum than in the evening
Hydra Ferulic is for the morning. The collagen serum belongs at night.
Key Ingredients
10% Vitamin C (STAY-C® 50)
Provides radiance, protects against oxidative stress.
0.5% ferulic acid
A powerful antioxidant derived from rice bran that enhances and stabilizes the effects of vitamin C.
Niacinamide (B3)
Strengthens the skin barrier, reduces pigmentation and pores, increases radiance.
The products in the routine
What you should avoid
- Retinol in the morning. It makes the skin more sensitive to the sun.
- Applying too much product. Think thin layers, water-based before oil, and let each product absorb thoroughly before moving on to the next step.
- Serum without cream. Serum binds moisture, the cream locks it into the skin.
Frequently asked questions
Should I use the same serum morning and evening?
No. Hydra Ferulic is the morning serum, with antioxidants that protect during the day. Face Serum with collagen-building tripeptide belongs in the evening.
Do I need sunscreen?
Yes. If you are going to be out in the sun, we recommend using sun protection. We are currently developing a new SPF that is expected to launch in the spring of 2027.
How many drops of serum?
3 to 4 drops are enough for the entire face.
How much is the shipping?
Free shipping on orders over 800 SEK, otherwise 49 SEK via DHL, Budbee, or PostNord. Delivery within 1-3 business days.









