You've probably heard and seen the term Clean Beauty, but what does it really mean? We sort out the concept!
The expression Clean Beauty comes from the USA and this means that they have produced products in beauty, hair and skin care without chemicals that can cause skin irritation and allergies, and that they also want to minimize the negative impact on the environment. Products found in the Clean Beauty segment are therefore formulated without a host of common ingredients such as parabens, silicones and synthetic perfumes. Instead, they contain ingredients that nourish the skin and help improve skin health.
A common misconception is that Clean Beauty are products with a 100% organic content. That's not true. In order to be classified as Clean Beauty, the products can be both organic, natural or contain synthetically produced active substances. In short, it is about products that are considered safe for the consumer to use. For example, ingredients such as hyaluronic acid, vitamin C and peptides can help fight the signs of ageing, while oats and BHA can soothe irritation and redness.
The Clean Beauty segment has grown a lot in recent years. Probably because the beauty industry is now making a similar evolution as the food industry did a few years ago. Just as there has been great interest in the content of food, the consumer is now also interested in the product content in skin care and has begun to demand transparency and neat ingredients.
Today there is no legislation as to what Clean Beauty should contain, but rather it is an expression that is there to guide us to make good choices for our skin.
Bagliora is a Premium Clean beauty brand, which means that we combine high quality with environmental awareness. We don't think you should compromise with either content, quality, production, design or the feeling on the skin.
We formulate with active non-toxic ingredients that are safe for both skin and the environment. In addition, all production takes place in a factory in Sweden, which means that we minimize transport and emissions. We combine a high natural content, over 90% in most of our products, with active, safe substances that deliver results.
3 benefits of Clean Beuty skin care
1. Premium Clean Beauty products contain high quality ingredients. The focus on quality means that the ingredients are specially selected to provide the best results for the skin. These ingredients are often more exclusive and the products contain a higher natural content than what is used in regular skin care.
2. It's effective! Because premium clean beauty products contain high-quality ingredients developed through research and science, they can provide better results for the skin. Among other things, they can help improve the skin's structure, reduce fine lines and wrinkles, and provide a more even skin tone.
3. It cares about health. In Clean beauty products, extra care is taken with the ingredient content and substances that can irritate the skin are avoided, thus reducing the risk of skin problems.
