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Routine

Morning routine

What makes a morning routine?

It protects the skin against the day's challenges as it encounters air pollution, blue light, and friction. The morning is all about antioxidants, moisture, and a final step that makes the skin look awake.

How does it differ from the evening?

Hydra Ferulic is the morning serum and the collagen serum is for the evening. Antioxidants by day, repair by night.

View the routine as a kit

How to do it

  1. Clean

    Mousse Cleanser.

    350 kr
  2. Antioxidant serum

    Hydra Ferulic, 3 to 4 drops.

    895 kr
  3. Cream

    Light Cream, or Calming Cloud Cream for dry and sensitive skin.

    695 kr
  4. Eyes

    Eye Cream.

    695 kr
  5. Finish

    Glow Primer.

    595 kr

How the routine works

  • The morning protects

    The routine prepares the skin for the day's challenges and keeps the barrier protected. 

  • Antioxidants before cream

    The serum goes directly onto the skin, the cream locks it in.

  • A different serum than in the evening

    Hydra Ferulic is for the morning. The collagen serum belongs at night.

Key Ingredients

  • 10% Vitamin C (STAY-C® 50)

    Provides radiance, protects against oxidative stress.

  • 0.5% ferulic acid

    A powerful antioxidant derived from rice bran that enhances and stabilizes the effects of vitamin C.

  • Niacinamide (B3)

    Strengthens the skin barrier, reduces pigmentation and pores, increases radiance.

The products in the routine

What you should avoid

  • Retinol in the morning. It makes the skin more sensitive to the sun.
  • Applying too much product. Think thin layers, water-based before oil, and let each product absorb thoroughly before moving on to the next step.
  • Serum without cream. Serum binds moisture, the cream locks it into the skin.

Frequently asked questions

Should I use the same serum morning and evening?

No. Hydra Ferulic is the morning serum, with antioxidants that protect during the day. Face Serum with collagen-building tripeptide belongs in the evening.

Do I need sunscreen?

Yes. If you are going to be out in the sun, we recommend using sun protection. We are currently developing a new SPF that is expected to launch in the spring of 2027.

How many drops of serum?

3 to 4 drops are enough for the entire face.

How much is the shipping?

Free shipping on orders over 800 SEK, otherwise 49 SEK via DHL, Budbee, or PostNord. Delivery within 1-3 business days.

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